In 2000, young entrepreneur Daniel Broch purchased a failing cinema, the Everyman in London’s Hampstead. Whilst Broch had no cinema background, he had an exceptional talent for spotting business opportunities and predicting consumer tastes. Mindful that success in the cinema business is largely about scale, his vision was to create a very different network of venues that would turn cinema-going on its head and become the jewel in the crown of his Everyman Media Group.
His vision accomplished, the Everyman Cinema Club (ECC) is all about ‘the destination, customers and service’ and, today, has eight venues including the Hampstead flagship. Each is a million miles away from the blockbuster and popcorn formula and from the passive experience offered by mainstream cinemas.
The concept is based upon creating an appealing and luxurious environment, then adding in ‘events’ such as live opera via satellite from the New York Met or a Q & A session with the director of a film being shown. Comfy armchairs and footstools add to the relaxing viewing experience and are complemented by the ECC’s bespoke range of food wine and beer which, in Hampstead, is waiter-served at small seat-side tables.
“Our chosen equipment had to be reliable, price-competitive and represent new product development. The J2 580 fits the bill perfectly.” Jesper Larsen, IT Manager for Everyman Media Group
Everyman Cinemas, one of the main cinema chains in the UK, were to launch a new Site in Leeds Trinity shopping Centre. The theme of the cinema was old style retro.
They needed ticket payment / collection Kiosks! The problem was it would need to fit in with the retro theme and but still be functional as a payment and ticket collection point!
Lazenby Group, being one of the true OEM manufacturers of kiosk in the UK, designed a kiosk which looked like a 1970’s style Rediffusion television…….wooden casing with speaker fret, dished screen, large tuning and volume knobs etc. The front side had to incorporate a payment entry device to take credit card payments and issue receipts. The back of the TV had to have a second screen for advertising as the kiosk was to be placed at the front of the cinema which is a glass front! And every effort had to be made to make the best use of the quirkiness of this unique design! After two weeks on the drawing board in the groups 3D cad section. The finished Drawings rolled off onto the shop floor for manufacture! A further ten days with our expert fabricators and the finished kiosks rolled off the production line! Another Job that we Lazenbyised!!
Rick Hudson (Fusion DNA design house) speaking on behalf of Everyman were exceptionally delighted with finished kiosk said
“Can’t believe how easy it was to deal with The Lazenby Group! From a quick conference call to initial design concept sketches within hours excellent. Well done and thanks”